Search engine advertising is the most direct and impactful traffic generation and targeting strategy available.
People use search engines every day to research and buy services and products. When they search for the services and products that you offer, they effectively qualify themselves as a lead.
From there, it becomes a matter of capturing and directing those leads to your landing page or website with a successful Ad. And of course, converting those leads into clients within your sales funnel.
While Search Engine Advertising has a high cost-per-click, it is also very predictable, direct and scalable. It allows you to test and incrementally improve your ads, headlines, targeting and your landing pages.