Revolutionary Search Engine Advertising

We help you capture and develop leads for conversion with state of the art online advertising. Our services are built based on scientific methods and proven digital marketing strategies. The improvement process of planning, testing, doing, checking and acting is at the centre of everything we do. From inspiring creative copy to applying practices that are certain to deliver.

Are you interested in receiving Qualified Leads instantly?

I bet you would be. Welcome to the world of revolutionary Search Engine Advertising, also known as PPC Advertising (or PPC in short). It is fast to set up, doesn't require tens of thousands of dollars upfront, and is available to all businesses - big and small. It allows you to showcase your business, products and services front and centre of targeted audiences.

But success can be elusive. Especially if you do not have a well thought out strategy and lack the technical know-how and creative copywriting skills. You can lose thousands of dollars on search engine advertising.

Would your business benefit from Search Engine Advertising?

It's highly likely your business would benefit from search engine advertising (SEA). Search engine advertising has many facets. It is safe to say that any business would in one way or another benefit from search engine advertising, via Google Ads and Microsoft Advertising.

SEA based on Search Queries (keywords)

Google Ads and Microsoft Advertising allow you to bid on keywords that are relevant to the products and services your business offers. You know that everyone who searches with those keywords is looking for your services and products. Search Engine users qualify themselves as a potential lead. When potential leads in your geo-targeted area, enter relevant search queries in the search engine, your Ad will be triggered to show. The search engines use a system similar to an auction to decide which Ad shows on top. The auction does not only take your keyword bid (pay per click) into consideration but also Ad relevance and Quality Score of your website or landing page. In other words, if you pay the most but have a poor landing page and poor Ad copy, you will not win the auction. Google remains keen to offer the search engine user Ads, and website experiences will likely match up to his expectation.

Display Ads

A different beast than search engine advertising based on search queries, display ads allow you to advertise across the internet, with banner ads, image ads, video ads or text ads. This model utilises the millions of different websites where people browse to spend time on their interests. These websites sell advertising space to Google, Bing, Taboola and others. In turn, the search engines display ads to visitors based on interest targeting, demographics or in alignment with the topic of the website. The main difference with SEA based on search queries and keywords is that the visitor is not actively looking for products or services you sell. So Display Ads require a different approach, and through appealing images and compelling texts and testimonials, you can rake in traffic, clicks and conversions. Display Ads are significantly cheaper per click, and if your targeting and Ad quality is on point, its benefit is potentially ground-breaking for your business.


A more recent addition to the Ad types Google Ads and Microsoft Advertising offer is Remarketing. As the name suggests, this Ad type allows you to remarket to your website visitors. Often it would be best if you had multiple touchpoints to convince leads to become clients. Remarketing helps to do this. Imagine leads coming to your website via SEO, Display Ads, or Facebook Ads. They stay on your page for a while to read about you and your services. The visitors are interested in the products and services you have to offer. Still, as this is their first experience with your business and brand, they do not purchase or enquire for your services. Instead, they continue on their way and exit your website. That visitor may be lost forever if you do not have a way to re-connect with them. Enter Remarketing – and get multiple shots at turning your leads into clients!

Which SEA Strategy is for me?

The best SEA strategy for your business depends on the type of products and services that you offer as well as your profit margins. Some products or services lend themselves very well for Display Ads, while others do not. Similar with SEA based on keywords.

Customising your Digital Strategy

Our agency can advise and develop a customised digital marketing strategy for your business, to help you get the most out of your budget. We would first need to understand your business, your target market and audience, as well as the goals you have in mind for your business.

Including SEA in your Digital Marketing Strategy

When mapping out a digital strategy, it is essential to find the optimal balance for short term and long term gains vs expenditure. Therefore we do not only consider different SEA strategies but also look at Social Media Marketing (such as Facebook Ads and LinkedIn), Search Engine Optimisation, E-mail Marketing, and maximising good quality Social Reviews. Get in touch today to learn more.

  • winning leads and business for clients with online marketing
  • SEO should focus on conversions as well as traffic and clicks.
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Search Engine Advertising you can rely on

SEA Experts

It's how we define ourselves Our clients believe in us, and rely on the services that we deliver.

Professional service

Our specialised skills and expertise in search engine advertising make a world of difference.

Best solutions

Experience a service provider who is keenly invested in helping you succeed.

Our Pricing - Typical Search Ads Packages

Contact us for a tailored quote

Our SEA Services experts provide Search Engine Advertising for all search engines including Google and Bing, for Greater Perth & Australia based businesses. 8 Digital Marketing is a result-focused SEO agency. We have a significant impact on our clients and their businesses. We always start with your goals, your business, services and products in mind. If you want similar results, partner up with us and we will not disappoint you. Right at this moment, people are searching on Google and Bing for services and products that you have to offer. If they can’t find your business, then you’re missing out.

If you have trouble deciding between the two packages, contact us to discuss your requirements and goals. We will partner up with you to develop a custom SEA strategy for your business.

FAQ Search Engine Advertising

1Is Search Engine Advertising Expensive?

Search Engine Advertising is a hyper-targeted advertising strategy. When you consider a well-managed campaign and assess the total costs per conversion or cost per lead, it often turns out to be very affordable.

SEA can be expensive though, especially if your campaigns are not set up properly. You can be at risk of losing significant sums of money when you have suboptimal targeting when your advertisement copy is lacking in quality. You may find yourself loosing thousands of dollars a month with nothing to show for it.

However, we are here to help and we guarantee you great results for all of our services. Get in touch today to learn more about search engine advertising. And find out if this strategy -or others- are best suited to your business goals.

2What’s your Search Engine Advertising process?

We help clients in the Greater Perth area, plus a few international clients, to optimise their Google Ads and Microsoft Advertising campaigns. Online paid ads have a good return on investment when set-up correctly.

Our process for setting up new SEA campaigns is as follows:

• Initial (telephone) meeting to discuss your business goals, products, services and budget.

• Prelimenary assessment of your target audience and client demographics.

• Prelimenary assessment of the expected costs per lead or sale for different available digital marketing channels.

• Development of a custom digital marketing strategy for your business.

• Inclusion of a suitable SEA strategy where applicable, based on either search queries, display ads, remarketing or a combination of those.

• Sign-off by client on the digital marketing strategy, plan & pricing.

• Campaign setup and audience targetting.

• Creative ad design and advertisement copywriting, including images and video where appropriate.

• Split Testing 3 ads per ad group or campaign.

• Ongoing optimisation to increase the performance of your campaigns for cost per lead and cost per conversion.

• Website & landing page optimisation.

• Set-up of Google Analytics and Google Ads / Microsoft Advertising conversion tracking.

• Monthly reporting so you can stay abreast of your paid ads successes.

When you want to maximise the benefits of your campaigns and your marketing budget, get in touch today.

3Can I combine SEA with other Digital Marketing services?

Yes, it's an excellent idea to include different services in your custom digital marketing strategy.

You will often get a better return on investment (ROI) if you focus on multiple area's. Think about combining Ads, SEO and Remarketing. Or Social Media Ads and Remarketing.

For instance, Search Engine Optimisation (SEO) has a longer lead time to generate significant results for your business in comparison to SEA. But SEO also has more upward potential to create better quality and more leads than SEA (depending on budget). And any money invested in SEO has, therefore, a high ROI. However, we would still suggest a combination of SEO and SEA or Social Media Marketing.

Another strategy that may be useful for your business is to focus on maximising the number and quality of the social reviews you receive online.

Social Media Marketing is popular as it provides an entirely different way of reaching out to potential customers. Whether this strategy is for you, depends on your products and services, as well as your target audience. LinkedIn is a great place to start for B2B businesses, and Facebook generally does well for B2C.

Other strategies that you may want to consider are e-mail marketing, or (Facebook) Messenger Bots and Marketing.

4How do I find out if Google Ads or Microsoft Advertising is for me?

The easiest way to find out if Google Ads or Microsoft Advertising is for you, is to get in touch with us and request a meeting.

5Do you offer a guarantee for your services?

We offer you a 100% Risk-Free guarantee.

You have 30 days to try out our services. IF for any reason you're not satisfied e-mail our support team ([email protected]), and we'll issue a prompt and full refund. There's only ONE condition: Please tell us the main reason you weren't happy with our services, so we have a chance to make it better. That's what we call Risk Free.

Get in Touch

To discuss your business goals and to design and implement your custom digital marketing strategy, contact us today. We reply within 24 hours ! by telephone or e-mail

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Have any questions?

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Call us

08 6365 5340