A Path to Success for Many Perth Based Businesses

Social Media Advertising

Social Media platforms have evolved as attractive digital marketing channels for engaging with and advertising to potential and existing customers. Hundreds of millions of people have profiles on social media platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest. Better yet, these platforms allow you to target and reach people in a specific geographic area, with a particular set of interests, demographic characteristics or life experiences. That way, you are guaranteed to reach potential customers that tick all the boxes of your customer profile. But to benefit, you must invest in social media advertising.

Social Media Marketing

Before we discuss the benefits of Social Media Advertising, it is helpful to understand the concept of Social Media Marketing (SMM). Social Media Marketing is different from Social Media Advertising although the terms are often used interchangeably. Social Media Marketing, in its essence, does not use an advertising model in which you can pay for clicks. The idea is to produce engaging content for users. That content is then shared, which creates brand awareness. However, SMM can be demanding and time-consuming as you need to be up-to-date and regular with your posts and content. SMM aims to:
❯ Enhance brand presence
❯ Drive traffic to the website
❯ Provide basic SEO
❯ Increase customer reach
❯ Create a relationship
With Social Media Marketing, it is essential to provide your audience with engaging and exciting content.

Social Media Advertising

Social Media Advertising is paid-online advertising which focuses on social networking sites. One of the main benefits of advertising on social networking sites is that you can take advantage of the user’s demographic information and target the ads accordingly. It offers targeting options like behavioural targeting, socio-psychographic targeting, and geo-targeting.

Why Invest in Social Media Advertising? Social Media aims to:
❯ Increases your visibility
❯ Target a specific audience
❯ Enhances brand awareness
❯ Reaches an engaged audience
❯ Tests drive promotions
❯ Increases flexibility

Why choose us?

If you want good returns on your investment in Ads on social platforms, you need a solid strategy and even better execution. Your Social Media Advertising needs to be consistent and purposeful. It requires the right content for building and engaging communities and clients. The content for Tumblr Ads will be different from that of Pinterest Ads. Similarly, LinkedIn Ads may be better suited to businesses in the B2B industry. Instagram Ads work better for companies in the B2C industry. It all depends on your business, services and products.

Facebook Ads can be highly effective and has a treasure trove of information available about its users that you can utilise in your advertising. Facebook allows you to target particular geographic locations, gender group, age range, and people with specific interests. On the other hand. Paid LinkedIn Ads can help in targeting people with specific titles, interests and or even business size and industry

.

What makes social media advertising different from paid search advertising is that it enables you to target the potential client as defined by your customer profile. And not the search term. This opens an entirely new path to expand your customer base.

What can we do?

Our advertising team is skilful in designing, creating, and executing ad campaigns across all social media platforms. We are acquainted with the best practices for major social media platforms, and hence, we can drive successful results.

Apart from creating amazing campaigns, our team focuses on your ad performance and adjusts the campaigns based on social analytics data. We offer a detailed report so that you can understand the effectiveness of your running campaigns. The reports help in measuring engagement, grow conversion, and track success as well as campaign performance.

The social media ads enable you to reach and connect with your target audience directly. It boosts your conversion rate, increases your followers, and promotes engagement. It also drives traffic to your website. It allows you to control the reach of your ad campaigns.

We can help you in reaching the right audience with the help of specially designed message for inspiring action. It offers you more control as you can target an audience based on age, interest, behaviour, likes, and so much more. For more insight on Social Media Advertising and how it can benefit your business, connect with our team. Start your social campaign today!


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Our Pricing - Typical Social Media Advertising Packages

Contact us for a tailored quote

Our Social Media Advertising Experts work with Facebook, Instagram, LinkedIn and Twitter. We serve businesses in Greater Perth & to a lesser extent Australia. 8 Digital Marketing is a result-focused agency. We have a significant impact on our clients and their businesses. We always start with your goals, your business, services and products in mind. If your business is not actively promoting itself online, then you’re missing out.

If you have trouble deciding between the two packages, contact us to discuss your requirements and goals. We will partner up with you to develop a custom Social Media Advertising strategy for your business.

FAQ Social Media Advertising

1Is Social Media Advertising Expensive?

Search Media Advertising is a hyper-targeted advertising strategy. But you need to have a clear picture of your customer profile.

We are here to help you with that and we guarantee you great results for all of our services. Get in touch today to learn more about search engine advertising. And find out if this strategy -or others- are best suited to your business goals.

2What’s your Social Media Advertising process?

We help clients in the Greater Perth area, plus a few international clients, managing their Social Media Advertising campaigns.

Our process for setting up new Social Media Advertising campaigns is as follows:

• Initial (telephone) meeting to discuss your business goals, products, services and budget.

• Prelimenary assessment of your target audience and client demographics.

• Prelimenary assessment of the expected costs per lead or sale for different available digital marketing channels.

• Development of a custom digital marketing strategy for your business.

• Inclusion of a suitable SMA strategy where applicable, based on either search queries, display ads, remarketing or a combination of those.

• Sign-off by client on the digital marketing strategy, plan & pricing.

• Campaign setup and audience targetting.

• Creative ad design and advertisement copywriting, including images and video where appropriate.

• Split Testing ads per ad group or campaign.

• Ongoing optimisation to increase the performance of your campaigns for cost per lead and cost per conversion.

• Website & landing page optimisation.

• Monthly reporting so you can stay abreast of your paid ads successes.

When you want to maximise the benefits of your campaigns and your marketing budget, get in touch today.

3Can I combine SMA with other Digital Marketing services?

Yes, it's an excellent idea to include different services in your custom digital marketing strategy.

You will often get a better return on investment (ROI) if you focus on multiple area's. Think about combining Ads, SEO and Remarketing. Or Social Media Ads and Remarketing.

For instance, Search Engine Optimisation (SEO) has a longer lead time to generate significant results for your business in comparison to SEA. But SEO also has more upward potential to create better quality and more leads than SEA (depending on budget). And any money invested in SEO has, therefore, a high ROI. However, we would still suggest a combination of SEO and SEA or Social Media Marketing.

Another strategy that may be useful for your business is to focus on maximising the number and quality of the social reviews you receive online.

Social Media Marketing is popular as it provides an entirely different way of reaching out to potential customers. Whether this strategy is for you, depends on your products and services, as well as your target audience. LinkedIn is a great place to start for B2B businesses, and Facebook generally does well for B2C.

Other strategies that you may want to consider are e-mail marketing, or (Facebook) Messenger Bots and Marketing.

4How do I find out if Social Media Advertising is for me?

The easiest way to find out if Google Ads or Microsoft Advertising is for you, is to get in touch with us and request a meeting.

5Do you offer a guarantee for your services?

We offer you a 100% Risk-Free guarantee.

You have 30 days to try out our services. IF for any reason you're not satisfied e-mail our support team ([email protected]), and we'll issue a prompt and full refund. There's only ONE condition: Please tell us the main reason you weren't happy with our services, so we have a chance to make it better. That's what we call Risk Free.

Get in Touch

To discuss your business goals and to design and implement your social media strategy, contact us today. We reply within 24 hours ! by telephone or e-mail

Our profiles in social media:

Have any questions?

[email protected]

Call us

08 6365 5340